Funnels

A funnel asks one question: of the people who did the first thing, how many went on to do the rest, in order, within a set time? Peeko computes it from traffic you have already recorded, so a funnel built today reports on last month.

Funnels live on the Funnels tab of a site.

Build one

Name it, up to 80 characters, then add between two and five steps. A step is either a page or a goal.

• Page: a path, with the same * wildcard a page goal uses. /pricing, or /docs/*.
• Goal: any live goal on the site, picked by name. The goal's own rule decides what the step matches, so editing that goal changes this funnel too. Archived goals are not offered, and a step whose goal was later removed reads "Deleted goal" and matches nothing.

Completion window: 1 hour, 1 day, 7 days or 30 days. The clock starts at each person's own first step, not at the start of the range, and every later step has to land inside it.

A preview counts your steps against real traffic while you type, so you can see whether a funnel is worth saving before you save it. A site can hold ten funnels.

How it counts

Peeko takes everybody whose earliest match of step one falls in the range, then walks them forward. Each later step must have happened at or after the previous step's match and inside the completion window. A person who did the steps out of order is not in the funnel, and neither is one who took six days on a one day window.

Two different percentages are on the screen, and they answer different questions.

• The number on a step is its share of step one. It is the shape of the whole funnel.
• The number between two steps is how many of the previous step's people continued, with the count that dropped beside it.

A funnel follows a person, not a visit, so somebody who lands on Monday and buys on Thursday is one completion. Identity is the stable hash of network and device, the same one visitor journeys use.

Two limits worth knowing before you read too much into a number

A funnel covers at most 90 days, or your retention window if it is shorter. Ask for All time and the funnel still computes the last 90 days, and the page says so.

People who switch network or browser are lost. The identity behind a funnel changes when either changes, so somebody who starts on their phone on the train and finishes on a laptop at home counts as two people, one of whom never finished. Long windows therefore count fewer completions than really happened. This is the cost of measuring without a cookie, and the Funnels tab prints it once above the list rather than letting you discover it from a number that looks low.

Elsewhere

Funnels are never shown on a share link.

Over MCP, list_funnels and get_funnel return every step with its people, its share of the first step, and the drop to the next one. On the command line, peeko funnels prints the same thing.