Search Console and Bing

Peeko's own tracker sees people who arrive. It cannot see the search results they did not click, so impressions, average position and the words they typed have to come from the search engines themselves. Connect one or both, and the Search tab fills in.

Both connections are read only and the token behind each is encrypted. Unlinking a site deletes that site's stored search data on the spot; the connection itself, and the token it holds, live until you disconnect it. Nothing about a connection changes what Peeko collects on your site.

Connect Google Search Console

Open the site, then Settings, and find the Google Search Console card.

1. Connect Google. You land on Google's own consent screen. Peeko asks to read Search Console and to see your email address, which is what the card shows you afterwards as the connected account. It cannot change anything in Search Console, and it asks for nothing else in your Google account.
2. Pick the property. Peeko lists the properties that account can actually read and preselects the one that matches the site's domain. A domain property counts every address and subdomain together; a URL prefix property counts only that exact address, so pick the domain property when you have one.
3. Link. The last twenty eight days arrive while you wait. The rest, up to sixteen months, is fetched in the background immediately after, so the tab is never empty on its first visit.

Peeko offers only the properties the account can read the search analytics of, which in Search Console's own vocabulary means Owner or Full access. A Restricted user, or one who has not verified the property, sees it in Google's list and gets zeros back from the API, so offering it would be offering a link that silently reports nothing.

Connect Bing Webmaster Tools

The Bing Webmaster Tools card sits under the Google one, and works the same way.

1. Connect Bing. Bing's consent screen asks for its read only webmaster scope. Bing returns no email address with a grant, so there is no account to name anywhere: the site's card simply links you to your account page, where the connection date and the number of sites reading through it live.
2. Pick the site. Bing has no domain property. A single site can be verified in Bing as up to four separate entries, http and https times bare and www, and each one reports only the traffic to that exact address. Peeko preselects the https one when it can and explains the choice when there is more than one.
3. Link. Bing's API takes no date arguments, so everything it holds arrives in three requests while you wait. There is no backfill to schedule. A site Bing has nothing for yet links successfully and shows an empty window, which is a completed sync rather than a failure.

Two kinds of entry are held back from matching. A site Bing has not verified can never be linked. A site verified at a subfolder, such as https://example.com/blog/, is linkable but is never preselected: it reports one folder's traffic, so choosing it has to be deliberate.

Both appear under a Show all sites toggle, which Peeko offers when nothing on the account matches the domain. When something does match, the picker lists the matches and nothing else.

Who can connect, and what it covers

A connection belongs to you, not to the team, and you get one per search engine. Any member of the team can connect their own account and link a site with it. Unlinking is open to the team owner and to whoever linked the site. Disconnecting an account unlinks every site that read through it and deletes their data in the same step.

If the person who linked a site leaves the team, the tab says so and asks for the link to be made again. It is a banner and not a wipe: the site keeps reading through that departed member's stored grant until somebody relinks or unlinks it, because silently cutting a team's search data off the day somebody leaves would be the worse surprise.

Reading the Search tab

The tab has the same shape for both engines: four tiles, a daily chart of clicks and impressions, one card of breakdowns and one card of insights. When a site is linked to both, a Google and Bing control appears at the top, and the choice travels in the address as ?provider=bing, so a link to a Bing view stays a Bing view when you send it to somebody or change the range.

Each tile compares the window against the equal window immediately before it, so 7 days is measured against the 7 days before that.

The breakdown card lists the top fifty rows per dimension. Google breaks its numbers down four ways, Queries, Pages, Countries and Devices. Bing's API offers no country or device data at all, so the Bing view shows two, and the missing panels are absent rather than empty: an empty panel would be a claim that Bing sent nothing this window, which is a different and untrue statement.

The insights card holds three views of the query list, ten rows each.

• Winners and Losers: the queries that gained and lost the most clicks against the previous window.
• Opportunities: queries ranking between 8 and 20 with at least 50 impressions. Real demand, just off the first page.

Winners and Losers need something to compare against, so they are hidden for the all range, which has nothing before it, and whenever Peeko's data does not reach back through the whole of the previous window yet. The tab says which of the two it is.

The windows are not your dashboard's window

Search data is late, and the two engines are late in different ways. Neither window is the site's own time zone either: both are stored as the engine's own days, which is Pacific time.

• Google publishes about three days behind, so a Google window ends three days ago, every day.
• Bing publishes on no schedule at all, so a Bing window ends on the latest day Bing has actually reported, which may be further back. Peeko reads that date from what it has stored rather than guessing at a lag.

Both tabs print the end date in a sentence under the tiles. Today and Last 24 hours are served as 7 days on this tab, because no search data that recent exists for either engine, and a custom range is clamped to the days that exist rather than refused.

Bing's lists are weekly

This is the one thing that surprises people. Bing's totals are daily, and its query and page rows arrive in weekly buckets, each dated to the Friday its week ended on. So a 7 day window holds one bucket and compares it against one bucket, and a window shorter than a week can hold no bucket at all, in which case the query list is empty and the Position tile reads as not known. That is an absence of rank data for those days, not a rank of zero.

It also means Bing's Position tile is computed differently from Google's. Bing reports no rank alongside its daily totals, so Peeko takes the impression weighted mean of the weekly query buckets the window covers.

One more thing about that number. Bing reports positions in tenths and Peeko divides by ten; the first production connection verifies this. Microsoft documents neither the unit nor the scale, so read a Bing rank as directional until then.

How often it refreshes

Nothing is scheduled. Opening the Search tab, or asking for search numbers over MCP or the command line, checks how old the stored copy is and refreshes it behind the response if it is stale. Google is refreshed at most every six hours and its three most recent days are pulled again every time, because Google revises them. Bing is refreshed at most once a day, because its API hands back its whole window on every call and the query rows only move weekly anyway.

A site nobody opens does not sync, and nothing is lost by that: the gap fills on the next visit.

When a refresh fails, the numbers you were already shown stay on the screen and a line says the last try did not work. Peeko tells the failures apart, because they need different things from you. A grant you withdrew asks you to reconnect. A rate limit or an outage simply tries again later. And Google has a third kind that Bing does not: the connected Google account can lose its access to that one property, which is nothing to wait for. Check its access in Search Console, or unlink and link the property again.

What Peeko keeps, and what a query row is missing

Peeko stores the rows the engine returns for the sites you linked, for sixteen months, and an encrypted token that lets it refresh them. It keeps the top five hundred rows per dimension per bucket, by clicks and then impressions, which is per day for Google and per weekly bucket for Bing. So "every keyword you have ever ranked for" is not on offer from either engine.

Google drops rare queries it cannot anonymize. Its query rows therefore always add up to less than the Clicks and Impressions tiles for the same window, and the difference is not missing data, it is Google protecting the people who typed them.

Unlinking, disconnecting, and what that deletes

Unlinking a site deletes every stored row for that site and that engine in one step, and leaves the other engine untouched. Disconnecting the account does the same for every site on the connection and deletes the stored token with it.

Disconnecting Google also tells Google to revoke the grant. Bing documents no revocation endpoint, so disconnecting Bing deletes Peeko's copy of the data and the token it held, and that is all Peeko can do. Removing Peeko's access on Bing's side is yours to do, in Bing Webmaster Tools under Settings, API Access. Peeko's confirmation says so rather than letting you assume otherwise.

The same numbers elsewhere

• The Sources card on the dashboard gains a Google search or Bing search row once a site is linked, so search sits beside your other referrers. It is an owner's row, and it steps out whenever the range you asked for is not a range search data can answer, which is Today, Last 24 hours and a custom window that had to be clamped.
• The command line reads either engine: search and queries take --provider google or --provider bing.
• MCP does the same through get_search_summary and get_search_queries, which take a provider argument and report which engine answered.

With one engine linked, leaving the choice out picks that one. With both, it is Google.